Business plan of the barbershop
 

Ukhozhennaya head, a good hair-cutting - important components of exterior view. Is it possible to earn money on the age long tendency of man to appear to "all one hundred"?

Barbershops most frequently are considered as a special case of the salons of beauty. Specifically, from the discovery of this institution specialists recommend to the beginning investors the testing of their forces in the society business.
Before to prepare business the plan of barbershop, you will clearly determine type and concept of your business.
Basic types of the salons

The types of barbershop salons existing now clearly are divided according to the prices, the level of services and the clients.

Salon of base level (classical barbershop)

Inhabitants of adjacent houses or people, which work hereabout become the clients of this institution.

His specialization - rendering of the traditional and malozatratnykh services, whose minimum collection these are hair-cutting and painting. Main characteristic of classical barbershop - convenient arrangement and the operating schedule.

Permanent clients in such places, as a rule, use the services of "their" master, who knows their hair and preferences. Cost of hair-cutting and piling - about 500 rub. It is cheap without the claims.

Salon of middle class (middle)

In comparison with the usual barbershop this salon proposes the extended enumeration of services, where enter, besides those enumerated above, manicure, chiropody, services of cosmetic office and solarium. In similar institutions the more qualified personnel work, for example it is possible to obtain the consultation of the master, who is oriented well in the fashionable tendencies.

The salons of middle class draw by the quality of services and by individual approach, for which, strictly, the clients are ready to pay. Prices of the hair-cutting + piling koleblyutsya from 750 to 1500 rub. As a rule, in the barbershop middle- class is a store of the associated goods, where after consultation with the master it is possible to purchase means for the maintenance of hair, and also accessories.

Salon- studio (luxe)

The distinguishing feature of the salons of upper class - exclusive services. Clients come here not after the hair-do, but after the mood. As a rule, all salons of the class of "luxes" author's, i.e., work under management and stamp of well-known barber- designer, frequently the prize-winner of international competitions and championships.

Besides the highest class of maintenance, here to you they will propose the creation of new means, the wide range of services for the maintenance of hair, skin of face and body. Often render services SPA, talasso- and aromaterapii. The masters of the salon of "lux" in the course of the newest tendencies work employing author's procedures. All services strictly and are absolutely individual. Prices in such institutions do not have the upper limit and begin from 100 to u.e. Clientele they try to orient not toward the single works "on the solemn cases", but toward constant procedures on the maintenance of form and tone.

Business is the plan of barbershop - analysis of the market

The success of each barbershop salon first of all depends on how is saturated market and it will be possible to conquer "its" clientele. The practice of the European countries and USA shows that the barbershop offices (base level) are located "through the house", the salons of middle class (broad spectrum of services) - one to the block, and the salons of the class of "luxes" (exclusive service) are located point, as a rule, in the center cities or in the large commercial complexes. Numerical relationship appears approximately thus: 10/3/1.
Speaking about the Moscow market, it is necessary to note that today in the capital the explicit excess of the salons of the class of "luxes", clients on all does not be sufficient. Moreover many studios cannot grant the exclusive level of services, to which force their prices. Consequently in order to remain on the market, they are forced either to reduce price lath or to create the mixed type of maintenance, which is not compared with the class of "luxes". Furthermore, the incorrect understanding of the business- tasks, confronting the salon, and the simultaneously apparent ease of earnings led to the very high "daily routine" in this segment: daily in the different parts of the city salons are opened and are closed. Some succeed, others ruin. One additional problem - low level of training personnel, their delay from the urgent tendencies of mode, ignorance of contemporary technologies, and also the absence of worthy equipment.

Good salons of average level it is small. After appearing, this institution frequently begins to unjustifiably overstate valuations and loses clientele. But, as assert professionals, the basic problem of the present owners of salons consists in the fact that they do not have clear portrait of its client and idea of social planning; therefore good to include the work on these moments in strictly the business the plan of barbershop.

Consequently, if investor desires to create in the barbershop business the successful company, optimal solution will be the network of salons, which consists of the enterprises of different level. The structure of project resembles the pyramid: on 10 base office- barbershops is fallen 3 salons of average level and one studio. To the cheap base services (hair-cutting, painting, piling) the demand exists always, and classical parakmakherskiye earn on the satisfaction of the current demand. Salon middle will enjoy demand into the seasonal peaks (spring, the beginning of autumn, pre-holiday weeks). I, finally, salon- studio (apex of pyramid), to whose services they come running relatively rarely, will make it possible not only to envelop news the spectrum of potential clients, but also to create brand for its company. The analogous method of constructing the business is possible during the organization "factories of beauty" - salon with the halls of the different level of maintenance (3- stepped).

Competent business is the plan of barbershop - beginning of the flourishing business.
If you for some reasons desire to create not network, but one barbershop, then begin your business the plan of barbershop from the clear determination of the circle of potential clients and already on the basis of this stroyte their business- strategy. Starting point - territorial arrangement of institution. 

Thus, office- barbershops earn "on the flow". They succeed in the lively passage places: in the sleeping regions, on the stations, in the hotels, in the airports and the like rendering inexpensive, rapid and qualitative services, you will be always provide ford by clientele. However, income depends on that, for you it will be possible to organize this flow itself.

If your accomodation under the salon is located in the populous place (main streets, area next to the metro) or in the business- region (new houses, office centers), it is possible to organize the salon of middle class, indeed its potential clients - provided for working people.
a Salon- studio sense has to open in the center of city, in the large and expensive commercial centers, next to five-starconfrontation hotels and elite housing.
Let us total. If you want to open salon, it is necessary to introduce into the business the plan of barbershop the following points:
the selection of accomodation;
to determine the purposeful segment of market (client base);
to establish the forms of services and the operating mode, convenient to task force;
to isolate your competitive advantages over neighbors (to find its "raisin"). This can be the design of accomodation (selection of which furthermore depends on client group), special services, the corporate style of the clothing of personnel, the free cup of coffee, finally; 
to hire competent manager (if you are not specialist in the barbershop business);
to ensure the qualified staff of the colleagues (no graduates no one of unknown it is course or masters, who did not pass instruction from tsar gorokh's times). You remember that into the salon the master brings clientele;
to learn requirements on the normative documentation (sanitary requirements, norms using the placements, the equipment and the materials, requirement for the word length of salon) and to carry out them;
to find the supplier of professional equipment and materials;
to care about the advertisement for the salon and the regular information tracking of your colleagues (professional periodicals, exhibition, the visit of seminars);
finally, to begin to work.

Business is the plan of barbershop - financial part.
Opinion the cost of creation by barbershop kolebletsya from 10 to 25 thousand dollars. Certainly, it is possible to spend 6-7 thousand dollars, but then it is necessary to economize literally on everything, and your business can be will be classified as the "small institution of low class". For the comparison: starting sum of 30-50 thousand dollars it is sufficient for the creation turnkey of the small salon of beauty. To the design, the design and the equipment of a similar institution of average level it will be required already about 100 thousand dollars, top- class - to 300 thousand dollars, in the center of aesthetical medicine - to 650 thousand dollars.

Vladimir yermolayev, Vladislav kochetkov, KG the "store of finished business"
What permission to obtain?
In order to open its barbershop, it is necessary to obtain permissions, as a minimum, three instances: SES, Gospozhnadzora and territorial administration of property. It is possible to solve this problem independently, while it is possible to turn into the specialized companies, which will take upon themselves the collection of set of documents. Licensing to barbershop enterprise does not be required.

Have in the form that to inspect and to assume accomodation (to issue permission) the urban services will be after the end of repair and installation of equipment.

Compulsorily introduce into the business the plan of barbershop the calculation of expenditures for equipment and its selection.
How to equip accomodation?

For the accomodations, utilized for the barbershop business, are developed the sanitary standards and the rules (SNiPy), which assume the presence of the specific characteristics.

Sizes. Minimum metric area on SNiPam is 14 square meters in the first working place and on 7 square meters to each that following. Thus, small barbershop can be placed on 65 square meters: 2 work sites of barbers, on one work site for kosmetichki and manicurist, solarium.

Planning. Required accomodations: working hall, Hall (holding areas), room for the personnel, storage for storing the preparations, on the room for the collection of that used and storage of clean linen.

Separate entrance. It is clear without the commentaries. By the way, on the requirements, accepted in 2003, barbershop it is not permitted to place in the basement and half-basement accomodations.

Water pipe and canalization. In the accomodation the main admission of hot and cold water is necessary. Moreover run of pipes should be made by such so that it would be possible to bring the water and the canalization into the working zone.

Illumination. In each working place must fall not less than 40 luxes of the mixed illumination (i.e. combining in itself artificial and natural light). Only this type of illumination gives the valuable possibility to verify the quality of his work to barber.

Ventilation. On the conditions of sanitary standards in the barbershops, that relate to the conditionally harmful productions (cut off hair, chemicals), compulsorily must be established the suction and exhaust ventilation and conditioning working zones is provide ford.

Souls. In the accomodation must be shower room for the personnel, since to remove from the skin the in small particles cut hair hair is possible only by water.

Agreement of tenants. During the arrangement of barbershop on the first floors of habitable buildings the owner is obligated to obtain the written agreement of all tenants of the adjacent apartments.

Expenditures for accomodation - first article of expenditures, it follow expenditure to the purchase of equipment, tools and materials for the work.

Equipment of the work sites

Equipment with simplest barbershop in two work sites:

the equipment of each place includes armchair (revolving, with the hoist), mirror with the shelf for the tools; illumination, rosette for the electrical equipment; cart for the tools and the materials, the table sterilizer of ultraviolet radiation for the treatment of tools and basket for the collection of dirty linen;

one washing with the armchair (in 2 work sites);

electric heater for the hot water (which is important under our conditions);

one sushuar with the armchair (in 2 work sites);

apparatus "klimazon" (infrared radiation and preheating, it is used for some works with okrase and waving).

For organizing the work site of cosmetologist the following equipment is required:

special cosmetic armchair;

mirror with the illumination and the shelf;

apparatuses for the specialized cosmetic procedures (depending on the proposed services);

shell with the hot and cold water;

sterilizer for the ultraviolet working and the boiling;

cabinet for the tools;

refrigerator for storing the preparations;

basket for the collection of dirty linen.

Working the place of manicurist is equipped with working (special) table, sterilizer for the tools (ultraviolet working and boiling), cabinet for storing the materials, basket for the collection of dirty linen.

Linen

On the requirements of sanepidnadzora for each working master must come not less than three changes of working linen. Principle is simple: the first change in the washing, the second in the work, third clean. Complete set for the client includes 2 towels, peignoirs and napkins. To the master in the change must come on the average of 10 collections.

Material for the barbershop linen is selected natural - cotton or flax, which makes it possible to conduct its repeated treatment. It is possible to organize washing on the spot, but in this case it is necessary to ensure the fulfillment of sanitary standards (separate storage, boiling). Requirements for the sterility of linen and tools the same as in the medical practice. Barbershops traditionally solved the problem of washing, concluding agreement to the maintenance with the commercial laundry. True, in this case should be had one additional change, if unforeseen delay suddenly occurs.

Since working linen - process fairly complicated, in recent years increasing popularity became to use the single-time professional complete sets, which are utilized after use. Plastic single-time peignoirs, towels and napkins from the non-woven fabric are packed into the sterile packets and do not need washing. Such complete sets stand inexpensively, to acquire them is possible in the suppliers of goods for the salons. Clients will positively estimate your attention to the hygiene.

Specialists recommend the introducing of the carrying of special working form in the salon. Besides the hygienic considerations this creates the corporate style, which favorably affects the image of salon in the eyes of clients and is created working mood in masters.

Tools

Most frequently to the work master comes with his personal set of tools, acquired to its money. The necessary collection includes scissors straight (3 pieces with the fabrics of different length, with the incisions, also, without), filirovochnye scissors (2 pcs with the fabrics of different length and form), the collection of combs (4 forms) and brushes (3 forms), professional dangerous razor with the nozzles for the hair-cutting, brush and capacity for painting the hair, professional foehn (high-temperature (strength), with the long nozzle, 2-3 speeds, 2 temperature conditions, power from 1200 W), machine for hair-cutting of hair, electro-tongs (round and flat). It is repeated, that, as a rule, all this equipment the master acquires itself and it is his property.

The expendable materials

The expendable materials all means, which the master uses in his work, include: shampoos and balsams, liquid for the painting, the waving and the piling, and also the treatment and the rehabilitation of hair. All this can be acquired in the specialized company- suppliers. There are standards of the expense of resources (taking into account one client). Therefore manager must follow the fact so that in the salon there would be the monthly reserve of the necessary preparations plus the reserve, intended for sale.

It is necessary to note that the visitors, contented by the shown service, actively buy the means, which the master used in his work.

Business is the plan of barbershop - cadre policy

After you will settle all questions, connected with the active memberships of business, the problem of the hire of workers will arise before you. And first of all it is necessary to study the search of qualified manager (director), which will take upon itself rekruting of basic personnel and operational control of salon. Good, if your candidate passed the special courses of the managers the salon of beauty and has a work experience.
First requirement, presented to the personnel, the presence of professional preparation. According to the current legislation you are right to assume upon the work as the masters only of persons, whose professional level is confirmed by diploma about the appropriate preparation. Necessary that the educational course would count not less than 1040 confrontation training it was hour and would be assured by diploma, but educational institution, its given out (state or quotient), had a license on NPO. By the way, the level of salon according to the existing rules will depend on that, how many masters and what class in you they work.

The state of average salon consists of director (manager), administrator, barber- specialists (work by turns), manicurist, kosmetichki, two cleaning women (work by turns), guard, storekeeper, salesman of the store of the associated goods, bookkeeper- cashier (possibly, one by several salons).

To assume upon the work is possible of both the experienced masters and the young specialists. Everything depends on that how it is planned to construct business. If you are disposed to move youth mode and ultramodern maintenance, then young personnel, capable of being trained and of thinking of kreativno, this that which is necessary. For the barbershop "rapid maintenance" better will approach experienced masters, who crowded hand in fulfilling of the works of mass demand. Well and the organization of the salon of class "lux" is impossible without the titled "star" with the name.

Hiring personnel, should be previously specified the working conditions and signed working contract. By the way, experts advise to shape the urgent agreement, which guarantees the retention of master for the specific period (barbers they do not love to for a long time stay at one place and they rapidly outgrow by her own clientele).

In the contract also one should specify the progress of required yearly instruction (increase in the qualification). The long-term success of salon in many respects depends on that how masters they follow the variable mode. Successful professional distinguishes, first of all, high qualification and knowledge of the last tendencies in the world of beauty, the possession of new technologies. Moreover with the information input in this industry everything in the order: there are about ten of specialized periodicals, among which "Doloreses", "salon", "kuafyur of de pari", "Hair`.s", "Your professional". There are special publications for the cosmetologists and the masters for the care of nails. Besides this, are passed the yearly exhibitions, to attend which consider as their duty all "moved" specialists, for example international forums "Mir beauty" (spring- autumn), "intersharm" (spring- autumn), "To b'yuti".

Remuneration of the labor of masters - necessary point into the business the plan of the barbershop

Like any other labor, based on the personal care of clients, barbershop services are paid by available. For calculating the average gain of salon manager should be calculated his average capacity and time to the care of one client. The graph of the work of barbers is constructed according to diagram "day in a day" (10-12 h) or "morning- evening" (on 6 h). Usually master attends for the change 8 clients. Average sum of order - 1000 rub. Altogether in one day one master brings to salon of approximately 8 thousand rub. The payment of the work of masters comprises, as a rule, 30% of their daily gain. Tip, not included in general calculation, the various article of the income of masters.

To decrease the percentage, obtained by masters, is disadvantageous, since in this case they, most likely, they will negotiate with the clients about the maintenance at home, and company will lose its percentages of possible orders. This concerns the tip: barbershop services imply personal relations and appreciation in terms of money. Let us note again - barbershop service is not separated from the carrier - master. Client acquires not hair-cutting generally, and the work of concrete barber he attempts to otblagodarit' precisely entire his, and company as a whole. However, in order to soblyudat' contemporary financial legislation and not to encourage colleagues to the small miscountings, the basic fare, determined from that affirmed to price list, compulsorily it must be carried out through the cashbox. This concerns the purchases, made in the store in the salon.

Some institutions encounter the so-called concealment of incomes by master. This problem appears, when barber attends some clients in the particular order, and the obtained money not penetrate the cashbox. Problem is solved sufficiently simply. Specialists for control recommend the achieving of reception of clients on the record, and already in any event will before they fall into the working hall, clients must register the administrator of salon. The latter will fix the form of works, inquired by client, the time of visit and the surname of master. After comparing at the end of the day his records and data, carry ouied on the cashbox, administrator will determine the passability of salon and his day gain, will control the work of each specialist. In order to facilitate this task, and also testing of expendable materials and warehouse reserves, was developed special ASU "salon", which makes it possible to keep account in the united information medium and to obtain complex reports.

Is here given only exemplary business the plan of barbershop. In order to compose business the plan of barbershop taking into account the special features of your business, be turned to the specialists.